Privacy policy

Who we are

Controller: Shironim Ltd. (company number 15569825, registered in England and Wales). Contact: support@blobdesk.com. Address: 37 Crown Gardens, Brighton, BN1 3LD, United Kingdom.

Data we collect

• Contact and billing details you provide at Stripe checkout or by email.
• Technical data such as IP address, browser type, and pages visited (via privacy-friendly analytics if enabled).
• Delivery information you share for an install (CRM access, form URLs, Google Business links, message copy approvals).
• For outbound: publicly available business details from websites used to personalise a message. We do not invent private facts.

Why we use it

• To scope, take payment for, and deliver AI systems and related services.
• To reply to enquiries and provide support.
• To improve the site and measure conversion (analytics).
• Legitimate interests for B2B outreach to business contact addresses, with easy unsubscribe.

Voice

If you use our blobdesk voice service, callers to your business number may be answered by an automated assistant configured for your business. Callers are told at the start of each call that calls are recorded. We process:

• Caller telephone numbers and any details callers give (name, postcode, reason for calling, callback preferences).
• Call transcripts and structured fields extracted from those calls.
• Technical identifiers from telephony and voice providers (for example Twilio and ElevenLabs conversation IDs).
• Billing metadata (answered minutes reported to Stripe for pay-as-you-go usage).

We use this data to take messages, show them in your call history, send call summaries on the channels you turn on, operate billing, and provide support. We do not retain call audio recordings in our database; transcripts and extracted fields are kept for up to 12 months unless you ask us to delete them sooner or a longer period is required by law.

Telephony and voice processing involve subprocessors including Twilio (telephony/SMS), ElevenLabs (voice AI), Stripe (billing), and our hosting/database providers (for example Vercel and Turso). Our voice AI provider keeps call recordings and transcripts for the same 12 months under our account, then deletes them. Email us if you need a recording deleted sooner.

Processors

We use processors such as Stripe (payments), hosting providers for this site, email delivery (Resend), telephony and voice AI (Twilio, ElevenLabs) for the voice product, ESP tools for outbound (e.g. Instantly), and optional analytics (Plausible). They process data under their own terms and our instructions.

When we deliver CRM, SMS, or voice work for you, we typically act as a processor for personal data about your customers that you ask us to handle. We use that data only to deliver the agreed service, do not use it for our own marketing, and do not keep access credentials after the job unless you ask us to retain them for ongoing support.

Retention

We keep customer and delivery records as long as needed for the contract, accounting, and dispute resolution, then delete or anonymise them. Outreach suppression lists are kept to honour opt-outs.

For blobdesk voice, call transcripts and extracted caller details in your call history are automatically deleted after 12 months. We do not store call audio in our database. You can ask us to delete your call history or account data sooner by emailing support@blobdesk.com. We will confirm once deletion is complete or explain anything we must keep for legal or billing reasons.

ICO data protection fee (UK)

Shironim Ltd. processes personal data about account holders, website visitors, and — through Voice — callers to our customers' businesses. UK organisations that are required to pay the Information Commissioner's Office (ICO) data protection fee must register and pay at ico.org.uk. Use the ICO's self-assessment if you are unsure whether the fee applies. When you use Voice for your business, you may also need to pay the fee as controller of your callers' data.

Your rights

Under UK GDPR you may request access, correction, deletion, restriction, or portability of your personal data, and object to certain processing. Email support@blobdesk.com. You may also complain to the ICO.

Cookies

Essential cookies may be used for site operation and Stripe checkout. If Plausible is enabled, it is designed to minimise personal data and typically does not use tracking cookies.